We place our customers first by embedding
sustainability, quality, technology and
innovation in everything we do.
Our logo highlights the brand name and the brand mark equally. The frame is an integral part of our logo.
We communicate in dual language,
like our logo.
We communicate in both Arabic and English. Dual language does not mean locking up both languages together on every application. In fact, digital applications such as video allow us to communicate in a sequence i.e. Arabic first, and then English.
We use Poppins.
Poppins is our English typeface. It is clean distinctive and legible, reflecting our commitment to communicating clearly and transparently with our stakeholders.
We use Almarai.
Almarai is our Arabic typeface.It complements Poppins, allowing our typography to appear unified and consistent across dual language.