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Build the Metaverse

with Scale Up by Aldar



How can you help us leverage web3 technology to enhance the way people experience real-estate?

The world is going through change at an accelerated pace, and NFTs are suddenly at the heart of it all. But the average person doesn’t know what Fungible even means, let alone how to mint.

Let’s rewind and break it down slowly, the old way.

Innovation and digital transformation are key strategic themes at Aldar, a leading real estate group in Abu Dhabi (UAE) with a total asset value of $10 billion. And the potential for us to leverage this clout to unlock new customer experiences is limitless.

That is where Aldar Scale Up comes in; as a driving force to further innovation.

Developed in partnership with startAD, the Abu Dhabi-based global startup accelerator, powered by Tamkeen and anchored at NYU Abu Dhabi, this second edition of Scale Up is taking bets on web3 innovation, with a view that anything is possible in the metaverse, as long as it improves lives and humanity.

Through a 4-week equity-free accelerator, we promise to provide global tech startups with a gateway to real opportunities, guidance and networks for succeeding in the UAE, perhaps the most forward-focused market in the world today. 

This will be achieved through pilot projects with Aldar, and other market leaders in the region, for successful startups that get successfully accepted into the program.

With The 1st edition of Aldar Scale Up, we saw 9 startups participating from 8 countries, offering solutions that leveraged the Internet of Things, smart sensors, communications, and analytics.

And 3 of these startups secured paid pilots with Aldar. After the resounding success of the first, through the ambit of Scale Up, Aldar is seeking ambitious Web3 founders for its second edition. 

In recognition of the accelerated shift towards Web3, the second edition of Scale Up will become one of the UAE’s first programmes to attract international startups with technologies that have the potential to shape the open metaverse.

I have questions

Applications are now closed. Stay tuned for updates on our social media channels.

Scale Up your Web3 startup in the UAE


Strategic Partner                 

Majjid Al Futtaim

Majid Al Futtaim

What is Web3

To build something beautiful, we first need to understand what it is we are building towards.

To quote Chris Dixon’s tweet,
“web1: read, web2: read / write, web3: read / write / own”

In its broadest sense, Web3 refers to a version of the internet where we've gotten rid of the middlemen and replaced them with applications governed by users.


 The middlemen here are usually characterised as Big Tech companies. And the applications replacing them as being governed by users via the ownership of specific crypto tokens, operated using blockchains.
Definition courtesy Jaspreet Singh,


Cutting Edge Web3 Technology

If you are building the Metaverse and winning with web3, you should apply.

Tokenization, NFTs, DAOs, Fungible, Smart Contracts, Layering, Polygon, Matic, Fractional Ownerships, and more!

Focus Areas

Question: How do you use the latest thinking and techniques with web3 to address everyday real-estate focused challenges, traditionally tackled with web1 and web2?

Using these focus areas:


Blockchain Solutions

Startups who revolutionize asset management via blockchain solutions through tokenizing assets, supporting fractional ownership, tokenized loyalty programs, NFTs, metaverse, smart contracts, and data management.


Data Analytics

Startups who provide clients with the ability to extract, clean and analyze existing data. Helping uncover actionable real estate market trends, insights and predictions.


Customer Experience

Startups who focus on reimagining the customer experience and retail journey post-pandemic. Creating an engaging and much more personalized experience.

Examples of such challenges:


Ownership Authenticity


Asset Tokenization and Mirroring in a Metaverse


Crowdsourcing asset ownership


Decision making matrix for asset management (with a DAO, for example).

Why apply

Scale in the UAE

Secure pilot projects with Aldar and Majid Al-Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Central Asia.

Increase opportunities in UAE

Get subsidized access to housing at Aldar’s Cloud Living spaces during the pilot execution phase and receive support from Aldar for securing UAE Golden Visas

Become a startAD alumni

Get inducted into startAD, the Abu-Dhabi based global startup accelerator anchored at NYU Abu Dhabi & receive alumni benefits such as software discounts, talent and network access.


Tech startups with solutions that can address the focus areas highlighted above. 


Startups with a demonstrated track record of piloting with corporates of a similar size/nature of Aldar.


Startups that have proven ability to scale such as having raised series A or B rounds of funding, and with suitable team size (6+).


Startups that are generating revenue and have healthy financial projections.


Startups that have ambitions to create a base of operations in the UAE (if not based in the UAE already).


Startups that are working closely with the metaverse to define the future of human experience and interaction with cross-industry applications.
Aldar Who Should Apply

The Startup’s Journey

Apply: Nov 24, 2021 - Feb 5, 2022

Complete and submit the application form before the deadline.


Interview: On a rolling basis

You will be invited for a virtual interview if your application is found to be a good fit for the program.


Final Cohort selection: February 10, 2022

After the interview assessments, you will be invited to attend the program if your startup is one of the 10 to be accepted into the program.


Sprint Accelerator: March 6 - March 30, 2022

You will go through a 4-week virtual training program, and build and receive feedback on your pilot proposal.

Pitch Day: March 30, 2022

You will present your proposal to a panel of Aldar and Majid Al-Futtaim business leaders


Pilot shortlist announcement: April 14, 2022

You will be selected to move to the next stage if your startup is one of the top proposals.


Advanced pilot discussions: April 15 - May 31, 2022

You will have onboarding discussions with Aldar and Majid Al Futtaim business units for the pilot projects.

I 7-1

Post-program pilot coaching: 2 weeks

If you are selected for a pilot with Aldar or Majid Al Futtaim, you will be provided with post-program coaching and support to help you launch it.


Scale Up 1 Winners



UK-based startup offering property software solutions through an innovative digital platform, with focus on operational efficiencies, estate optimisation and indoor air quality.

Learn More

Envio systems

German startup that offers innovative IoT products that allow buildings to operate a fully integrated ecosystem that connects, collects, analyses, and optimizes data, autonomously or manually from web-enabled devices.

Learn More


Company based in Finland that developed a platform that enables digital communication between the customer, project team, and construction site.

Learn More

Scale Up in the media

Aldar Properties to tap into Europe’s PropTech network

Aldar’s investment into Fifth Wall’s European Real Estate Technology Fund makes it the first limited partner from the MENA region to invest in the fund

Read More
Infrastructure is set to “lead economic recovery” if digitised

Aldar Properties outlines how it has made a conscious switch towards digital and virtual experiences, unlocking a “competitive edge”

Read More
Aldar picks first start-ups to develop the UAE’s PropTech ambitions

Abu Dhabi developer picks German, Finnish and British firms to participate in Aldar Scale Up accelerator programme

Read More
Abu Dhabi's Aldar chooses three PropTech start-ups for its accelerator programme

Companies chosen for first iteration of Scale Up are Germany's Envio, Finland's GBuilder and the UK's Metrikus

Read More
Working with startups “paramount” to stay ahead of the curve: Aldar

Properties recently selected three PropTech startups for its Aldar Scale Up programme, in partnership with startAD

Read More

Are you ready to Scale Up?

Contact Us

For any enquiries, please email us.