Our Vision
Become a leading regional real estate developer and manager that creates memorable experiences and value for our customers and shareholders.
Our Mission
Place our customers first by embedding sustainability, quality, technology and innovation in everything we do.
Our Core Values
Agile
We are responsive, dynamic and committed.
Collaborative
We are one team, working together across boundaries to achieve our shared objectives.
Customer Centric
We engage and deliver an exceptional customer journey.
Diverse & Inclusive
We value diversity and inclusiveness, treating everyone with respect and dignity.
Innovative
We differentiate ourselves by going above and beyond in everything we do.
Shaping the journey towards growth
Our strategy shapes our journey towards future growth, enriching customer experiences and maximising shareholder value as we pursue our goals and realise our vision.
- Operational Excellence
- Customer Centricity
- Growth and Expansion
- People, Innovation and Digital Transformation
Operational Excellence
Our agile processes ensure we deliver our developments on time, within budget, and to the highest standards of excellence.
Customer Centricity
We create trust through engaging our customers and delivering an exceptional experience for our stakeholders.
Growth & Expansion
We strive for sustainable growth into new markets, quicker turnaround of quality developments and acquisitions, and innovative marketing strategies.
People, innovation and digital transformation
We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.
Operational Excellence
Operational Excellence
Our agile processes ensure we deliver our developments on time, within budget, and to the highest standards of excellence.
Customer Centricity
Customer Centricity
We create trust through engaging our customers and delivering an exceptional experience for our stakeholders.
Growth and Expansion
Growth & Expansion
We strive for sustainable growth into new markets, quicker turnaround of quality developments and acquisitions, and innovative marketing strategies.
People, Innovation and Digital Transformation
People, innovation and digital transformation
We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.
Our Strategic Objectives
Future-proofing our fiscal strength
The Financial Horizon
Our goal is to drive maximum financial returns for our shareholders by continually growing our portfolio and exploring new opportunities.
01
Maximise shareholder value.
02
Grow profits and enhance margins.
03
Expand and drive sustainable growth.
Customer centricity and engagement
Customer Value Proposition
Our Customer Experience (CX) vision is “At Aldar, we lead the way with agile & innovative solutions that win customers’ loyalty and elevate their experience with us”.
This CX vision guides us on what we want to achieve with our customers across our portfolio.
01
We are a trusted real estate company.
02
Create memorable experiences.
03
Yield sustainable returns.
Operational processes & supply chain efficiency
Operational Excellence
We continuously optimise our operating processes to improve management efficiency and ensure we deliver our developments on time and within budget.
01
Ensure our projects are delivered on time, within budget and to agreed quality.
02
Maximise and unlock the potential of our assets.
03
Optimise our processes and strengthen our value chain.
04
Embed environment and quality in every area of our business.
05
Drive value and synergy through investment.
Exceptional customer experiences
Customer Centricity
We create trust through meaningful customer engagement and the delivery of exceptional experiences.
01
Powerful customer engagement.
02
Exceptional customer experiences.
03
Add value through loyalty programmes and unified marketing.
04
Promote social and environmental sustainability.
Increasing the value of our assets
Growth & Expansion
We pursue sustainable growth through innovative marketing strategies, new market opportunities and an ongoing focus on efficient working practices.
01
Invest in expansion.
02
Build our portfolio.
03
Optimise utilisation.
04
Engage our stakeholders.
Nurture an innovative & creative culture
People, Innovation and Digital Transformation
We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.
01
Leverage our data.
02
Deploy disruptive technology.
03
Embed innovation.
04
Attract high quality talent.
05
Develop our people.
06
Nurture a creative culture.
Our Strategic Programmes
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Customer journey framework and automation
By working closely with our customers at every stage of the journey, we create unique, memorable experiences.
Employee Development and Engagement
We value team spirit, ambition, commitment and diversity, working collaboratively as one team to foster innovation and empowerment.
Data Transformation and Analytics
We’re transforming the processes and technology we use to collect and use data, to help us make more informed, insightful decisions.
Operating model and process efficiency automation
We continuously optimise and automate our operating processes to become more agile and responsive.
CSR and Sustainability
Our business culture has sustainability at its core. Responsible, sustainable practices are integral to how we operate, collaborate, innovate and grow.
Growth, expansion and stakeholder management
We foster new and existing partnerships with government and stakeholders to expand, grow, and create sustainable communities for future generations.