Our Guiding Values
Our goals are to attract and retain high performing talent, nurture an innovative and creative culture, and adopt disruptive technology. To help us achieve these objectives, we are guided by our values:
We capture meaningful insights and use real-time data to inform our decisions and help us better understand our business and customers.
Disruptive technology in all areas of our business helps us to streamline processes and services to increase our efficiency and effectiveness.
We empower our people to innovate and positively impact our core business in their day-to-day work.
We’re committed to the continuous development of our people’s technical and behavioural skills. Through effective communication and engagement, we encourage everyone to broaden their capabilities and advance their careers.
Our culture promotes employee innovation and creativity through the physical space, tools and technology provided, and the relationships developed. We encourage people to learn from mistakes and exceed customer expectations.
Recruiting and retaining top talent is a vital to our strategy. Through training, talent development, and organisational excellence, we aim to create a top-performing Emirati workforce that contributes to the UAE’s national objectives.
We capture meaningful insights and use real-time data to inform our decisions and help us better understand our business and customers.
Disruptive technology in all areas of our business helps us to streamline processes and services to increase our efficiency and effectiveness.
We empower our people to innovate and positively impact our core business in their day-to-day work.
We’re committed to the continuous development of our people’s technical and behavioural skills. Through effective communication and engagement, we encourage everyone to broaden their capabilities and advance their careers.
Our culture promotes employee innovation and creativity through the physical space, tools and technology provided, and the relationships developed. We encourage people to learn from mistakes and exceed customer expectations.
Recruiting and retaining top talent is a vital to our strategy. Through training, talent development, and organisational excellence, we aim to create a top-performing Emirati workforce that contributes to the UAE’s national objectives.
Our Drivers
Superior Customer Experience
• Deliver on our values
• Attention to detail
• Technical skills and competence
Performance
• Managing Performance
• Technical skills and competence
• Analytical thinking
• Delegation
Decision Making
• Leadership
• Time & priority management
• Taking the initiative
• Managing Information
Profit Growth
• Strategic & operational planning
• Managing performance
• Leadership
Transparent Environment
• Communication & relationships
• Teamwork
• Team guidance
Learning & Growth
• Commitment to learning
• Flexibility
• Continual improvement
